Sugaronline Editorial – A Rose By Any Other Name by Meghan Sapp
6th June 2011
Topical, bold, outspoken, sometimes controversial, but always informed, Managing Director Meghan Sapp’s weekly Editorial gives you the stories behind the headlines ; an invaluable guide to the real sugar industry.
<p> </p><p>A name is a funny thing. It can bring to mind an image, an emotion, and for many companies, what they hope becomes loyalty that translates itself into consumer preference. This also explains why companies spend billions on their branding and if their image gets old, they sometimes choose to re-brand. Other times the name
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